The official Cartoon Network e-commerce site. I was lead designer for the original November 2006 launch as well as a comprehensive May 2011 redesign. The challenge was to closely mirror the design of CartoonNetwork.com as much as possible, while working within the strict limitations of the e-commerce platform.

Version 1: 2006-2011

The design for the original 2006 version of the site had extensive input from Cartoon Networks' in-house web designers. I remember them supplying an Adobe Illustrator file of several of their interface elements, inexplicably prepared for high-resolution print. I extensively recreated and adapted parts of it for web purposes.

Version 2: 2011-on

I don't think there's much to say about the 2011 redesign, other than to reiterate that my job here was to build on the established look of the main Cartoon Network site at the time. But for this Version 2 redesign, we did not have to deal with unsuitable print-ready Illustrator files, and had a freer hand to create an appropriate web-friendly design.

Below are some unused rough draft mockups for the 2011 redesign. I don't recall where the hand-drawn CN logo came from, but I don't think it was me. But otherwise, I clearly went a little overboard. It's unlikely any of these would have been seriously in consideration at the time, as they weren't on-brand for Cartoon Network.